|
|
|
|
 |
|
|
The Basics –
Getting the Most from Media Relations
It is both beneficial and exciting to
see a project or program you are working
on receive media coverage. To best position
yourself for coverage, we need to work
together to get the information to media
in a timely manner. Here are some tips
to keep your office in the news…
- Gather as many facts as you
can. Get the details you need
to make an announcement. Know
who can provide information, who
can speak on a topic and how information
needs to be approved.
- Know the reporter’s deadline.
When you receive a media call,
ask when the reporter needs to
have the information, interviews
and/or photos and graphics so
that we can help you respond effectively.
Confirm with the reporter what
phone number and email address
should be used.
- Understand what is the most
important story angle. Some
news stories have multiple “angles”
that could interest a reporter.
Understand first what your goal
for coverage is and what messages
you need to promote in order to
make that clear.
- Obtain permission. If
you are including information
and/or quotes from a source outside
your company, make sure the person
quoted has approved the information.
- Visual resources, such
as graphics, photos and renderings,
are often helpful to reporters.
Let the Agency know what is available
to offer to media.
- If you have particular standards
to which you want the Agency to
adhere, (e.g. don’t mention
the length of an agreement; include
specific spokespeople in the release
when possible; show titles in
a certain manner) please let the
Agency know.
For more information, contact a.s.a.p.r.
at 410/883-2000.
|
|
|
|
|
|
|
|
|
